Books about running a business can be helpful in shaping and guiding your entrepreneurial journey. Here is a list of some of our favorite business books. These are the ones that have had the most impact on us and the companies we’ve built.
Rich Dad Poor Dad
Rich Dad Poor Dad is a 1997 book written by Robert T. Kiyosaki and Sharon Lechter. It advocates the importance of financial literacy (financial education), financial independence and building wealth through investing in assets, real estate investing, starting and owning businesses, as well as increasing one’s financial intelligence (financial IQ).
Rich Dad Poor Dad is written in the style of a set of parables, ostensibly based on Kiyosaki’s life. The titular “rich dad” is his friend’s father who accumulated wealth due to entrepreneurship and savvy investing, while the “poor dad” is claimed to be Kiyosaki’s own father who he says worked hard all his life but never obtained financial security.
Financial Statements: A Step-by-Step Guide to Understanding and Creating Financial Reports
This revised and expanded second edition of Ittelson’s master work will give you that firm grasp of “the numbers” necessary for business success. With more than 100,000 copies in print, Financial Statements is a perfect introduction to financial accounting for non-financial managers, stock-market investors, undergraduate business and MBA students, lawyers, lenders, entrepreneurs, and more.
Zero to One
Zero to One: Notes on Startups, or How to Build the Future is a 2014 book by the American entrepreneur and investor Peter Thiel co-written with Blake Masters. It is a condensed and updated version of a highly popular set of online notes taken by Masters for the CS183 class on startups, as taught by Thiel at Stanford University in Spring 2012.
The Uninhabitable Earth
The Uninhabitable Earth: Life After Warming is a 2019 book by David Wallace-Wells about the consequences of global warming. It was inspired by his New York magazine article “The Uninhabitable Earth” (2017). The book fleshes out Wallace-Wells’ original magazine piece in more detail, dovetailing into discussions surrounding various possibilities for Earth’s future across a spectrum of predicted future temperature ranges.
Good to Great
Good to Great: Why Some Companies Make the Leap… and Others Don’t is a management book by Jim C. Collins that describes how companies transition from being good companies to great companies, and how most companies fail to make the transition. The book was a bestseller, selling four million copies and going far beyond the traditional audience of business books. The book was published on October 16, 2001.
The Power of Habit
The Power of Habit: Why We Do What We -co- Do in Life and Business is a book by Charles Duhigg, a New York Times reporter, published in February 2012 by Random House. It explores the science behind habit creation and reformation. The book reached the best seller list for The New York Times, Amazon.com, and USA Today. It was long listed for the Financial Times and McKinsey Business Book of the Year Award in 2012.
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.
Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. Longtime New Yorker contributor John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself.
AI Superpowers: China, Silicon Valley, and the New World Order is a 2018 non-fiction book by Kai-Fu Lee, an Artificial Intelligence (AI) pioneer, China expert and venture capitalist. Lee previously held executive positions at Apple, then SGI, Microsoft, and Google before creating his own company, Sinovation Ventures.
The Slight Edge
The Slight Edge is a way of thinking, a way of processing information that enables you to make the daily choices that will lead you to the success and happiness you desire. Learn why some people make dream after dream come true, while others just continue dreaming and spend their lives building dreams for someone else.
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
Conventional accounting uses the logical (albeit, flawed) formula: Sales – Expenses = Profit. The problem is, businesses are run by humans, and humans aren’t always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales – Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz’s Profit First system, readers will learn that:
Atlas Shrugged is a 1957 novel by Ayn Rand. Rand’s fourth and final novel, it was also her longest, and the one she considered to be her magnum opus in the realm of fiction writing. Atlas Shrugged includes elements of science fiction, mystery, and romance, and it contains Rand’s most extensive statement of Objectivism in any of her works of fiction. The theme of Atlas Shrugged, as Rand described it, is “the role of man’s mind in existence”. The book explores a number of philosophical themes from which Rand would subsequently develop Objectivism. In doing so, it expresses the advocacy of reason, individualism, and capitalism, and depicts what Rand saw to be the failures of governmental coercion.
The book depicts a dystopian United States in which private businesses suffer under increasingly burdensome laws and regulations. Railroad executive Dagny Taggart and her lover, steel magnate Hank Rearden, struggle against “looters” who want to exploit their productivity. Dagny and Hank discover that a mysterious figure called John Galt is persuading other business leaders to abandon their companies and disappear as a strike of productive individuals against the looters. The novel ends with the strikers planning to build a new capitalist society based on Galt’s philosophy of reason and individualism.
Atlas Shrugged received largely negative reviews after its 1957 publication, but achieved enduring popularity and ongoing sales in the following decades. After several unsuccessful attempts to adapt the novel for film or television, a film trilogy based on it was released from 2011 to 2014. The book has also achieved currency among libertarian and conservative thinkers and politicians.
The Tipping Point
The Tipping Point: How Little Things Can Make a Big Difference is the debut book by Malcolm Gladwell, first published by Little, Brown in 2000. Gladwell defines a tipping point as “the moment of critical mass, the threshold, the boiling point.” The book seeks to explain and describe the “mysterious” sociological changes that mark everyday life. As Gladwell states: “Ideas and products and messages and behaviors spread like viruses do.
The Wealth Of Nations
The Wealth of Nations, is the magnum opus of the Scottish economist and moral philosopher Adam Smith. First published in 1776, the book offers one of the world’s first collected descriptions of what builds nations’ wealth, and is today a fundamental work in classical economics. By reflecting upon the economics at the beginning of the Industrial Revolution, the book touches upon such broad topics as the division of labour, productivity, and free markets.
How To Win Friends And Influence People
How to Win Friends and Influence People is a self-help book written by Dale Carnegie, published in 1936. Over 30 million copies have been sold worldwide, making it one of the best-selling books of all time. In 2011, it was number 19 on Time Magazine’s list of the 100 most influential books.
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything is the debut non-fiction book by University of Chicago economist Steven Levitt and New York Times journalist Stephen J. Dubner. Published on April 12, 2005, by William Morrow, the book has been described as melding pop culture with economics. By late 2009, the book had sold over 4 million copies worldwide.
One of the most valuable skills in our economy is becoming increasingly rare. If you master this skill, you’ll achieve extraordinary results.
Deep work is the ability to focus without distraction on a cognitively demanding task. It’s a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there’s a better way.
Small Business Taxes by JK Lasser
Taxes remain one of the biggest headaches and costs for small businesses around the United States. J.K. Lasser’s Small Business Taxes 2021 delivers an approachable but expert guide in legally limiting your tax liabilities while maximizing your deductions and credits. You’ll be in great hands as Barbara Weltman – attorney, expert, and author – shows you what tax relief is available to you and how to claim it.
Poor Charlie's Almanac
Poor Charlie’s Almanack is a collection of speeches and talks by Charlie Munger, compiled by Peter D. Kaufman. First published in 2005 (ISBN 1-57864-303-1), it was released in an expanded edition (ISBN 1-578-64501-8) three years later.
Idea Man: A Memoir by the Cofounder of Microsoft (2011) is the New York Times bestselling memoir by Microsoft cofounder Paul Allen. Published in 2011 by Portfolio, a Penguin Group imprint, the book recounts how Allen became enamored with computers at an early age, conceived the idea for Microsoft, recruited his friend Bill Gates to join him, and launched what would become the world’s most successful software company.
The book, reveals the often conflicted partnership between Allen and Gates, and how — when Allen was recovering from cancer — Gates unsuccessfully conspired to dilute Allen’s 36 percent share of Microsoft. Idea Man also explores Allen’s business and creative ventures following his 1983 departure from Microsoft, including his involvement in SpaceShipOne, his purchase of the Portland Trail Blazers and Seattle Seahawks, his passion for music, and his ongoing support for scientific research.
Described by critics as candid, profound and incendiary, Idea Man is a true story of ambition and ideas made real.
Ego Is the Enemy
Ego Is the Enemy is the fourth book by author Ryan Holiday, published on June 14, 2016. It is about the treacherous nature of ego.
Dave Ramsey is the real deal. His generosity, insight, and passion come through in every single thing he does.”–Seth Godin, author, Poke the Box
“Full of excellent anecdotes and practical tips on entrepreneurship, hirings and firings, and leadership at its best. This book is quintessentially Ramsey.”
–Stephen R. Covey, author, “The 7 Habits of Highly Effective People” and “The Leader in Me”
“Dave Ramsey has taken commonsense leadership principles and made them uncommonly practical, useful, and life changing. His straightforward and plain-talk approach is refreshing. Even more admirable is that his advice is not a bunch of leadership fru-fru fluff, but it’s solid and substantive.”
John D. Rockefeller, Sr., – history’s first billionaire and the patriarch of America’s most famous dynasty – is an icon whose true nature has eluded three generations of historians. Titan is the first full-length biography based on unrestricted access to Rockefeller’s exceptionally rich trove of papers. Born the son of a flamboyant, bigamous snake-oil salesman and a pious, straitlaced mother, Rockefeller rose from rustic origins to become the world’s richest man by creating America’s most powerful and feared monopoly, Standard Oil. Branded “the Octopus” by legions of muckrakers, the trust refined and marketed nearly 90 percent of the oil produced in America.
Built to Sell
Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor. Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless. But the good news is that entrepreneurs can take specific steps—no matter what stage a business is in—to create a valuable, sellable company. Warrillow shows exactly what it takes to create a solid business that can thrive long into the future.
Principles Life & Work
Principles: Life & Work is a 2017 book by hedge fund manager Ray Dalio based on principles he had developed while running Bridgewater Associates. These Principles for Success were also made available as an ultra mini-series adventure by the author.
The Dip: A Little Book That Teaches You When to Quit (and When to Stick) (2007) is the tenth published book by former dot com executive Seth Godin. It is a 76 page book that illustrates the concept of “the dip”—a temporary setback that can be overcome with persistence—and how to recognize if you are within one worth pushing through or one where you should quit.
The 7 Habits of Highly Effective People
The 7 Habits of Highly Effective People, first published in 1989, is a business and self-help book written by Stephen R. Covey. Covey presents an approach to being effective in attaining goals by aligning oneself to what he calls “true north” principles based on a character ethic that he presents as universal and timeless.
Covey defines effectiveness as the balance of obtaining desirable results with caring for that which produces those results. He illustrates this by referring to the fable of the goose that laid the golden eggs. He further claims that effectiveness can be expressed in terms of the P/PC ratio, where P refers to getting desired results and PC is caring for that which produces the results.
Covey’s best-known book has sold more than 40 million copies worldwide since its first publication. The audio version became the first non-fiction audio-book in U.S. publishing history to sell more than one million copies. Covey argues against what he calls the personality ethic, that he sees as prevalent in many modern self-help books. He promotes what he labels the character ethic: aligning one’s values with so-called universal and timeless principles. In doing this, Covey distinguishes principles and values. He sees principles as external natural laws, while values remain internal and subjective. Our values govern our behavior, while principles ultimately determine the consequences. Covey presents his teachings in a series of habits, manifesting as a progression from dependence through independence on to interdependence.
Outliers: The Story of Success is the non-fiction book written by Malcolm Gladwell and published by Little, Brown and Company on November 18, 2008. In Outliers, Gladwell examines the factors that contribute to high levels of success. To support his thesis, he examines why the majority of Canadian ice hockey players are born in the first few months of the calendar year, how Microsoft co-founder Bill Gates achieved his extreme wealth, how the Beatles became one of the most successful musical acts in human history, how Joseph Flom built Skadden, Arps, Slate, Meagher & Flom into one of the most successful law firms in the world, how cultural differences play a large part in perceived intelligence and rational decision making, and how two people with exceptional intelligence, Christopher Langan and J. Robert Oppenheimer, end up with such vastly different fortunes. Throughout the publication, Gladwell repeatedly mentions the “10,000-Hour Rule”, claiming that the key to achieving world-class expertise in any skill, is, to a large extent, a matter of practicing the correct way, for a total of around 10,000 hours, though the authors of the original study have disputed Gladwell’s usage.The book debuted at number one on the bestseller lists for The New York Times and The Globe and Mail, holding the position on the former for eleven consecutive weeks. Generally well received by critics, Outliers was considered more personal than Gladwell’s other works, and some reviews commented on how much Outliers felt like an autobiography. Reviews praised the connection that Gladwell draws between his own background and the rest of the publication to conclude the book. Reviewers also appreciated the questions posed by Outliers, finding it important to determine how much individual potential is ignored by society. However, the lessons learned were considered anticlimactic and dispiriting. The writing style, though deemed easy to understand, was criticized for oversimplifying complex social phenomena.
Poor Economics: A Radical Rethinking of the Way to Fight Global Poverty (2011) is a non-fiction book by Abhijit V. Banerjee and Esther Duflo, both professors of Economics at Massachusetts Institute of Technology (MIT) and Nobel Memorial Prize in Economic Sciences laureates. The book reports on the effectiveness of solutions to global poverty using an evidence-based randomized control trial approach. It won the 2011 Financial Times and Goldman Sachs Business Book of the Year Award.
Rise of the Robots (book)
Rise of the Robots: Technology and the Threat of a Jobless Future is a 2015 book by American futurist Martin Ford. Rise discusses the impact accelerating change and artificial intelligence will have on the labor market. His thesis is that there will be great social and economic disruption, as educated workers will no longer be able to find employment; unlike in previous technological revolutions, very few new jobs will be created in the course of the ongoing disruption.
The Intelligent Investor
The Intelligent Investor by Benjamin Graham, first published in 1949, is a widely acclaimed book on value investing. The book provides strategies on how to successfully use value investing in the stock market. Historically, the book has been one of the most popular books on investing and Graham’s legacy remains.
Built to Sell
Most business owners started their company because they wanted more freedom—to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor.
Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company—no matter how big or profitable—is essentially worthless.
The Five Dysfunctions of a Team
The Five Dysfunctions of a Team is a business book by consultant and speaker Patrick Lencioni first published in 2002. It describes the many pitfalls that teams face as they seek to “grow together”. This book explores the fundamental causes of organizational politics and team failure. Like most of Lencioni’s books, the bulk of it is written as a business fable. This book has appeared on American best-seller lists including: The New York Times Best Seller List, Business Week, Wall Street Journal and USA Today.The issues it describes were considered especially important to team sports. The book’s lessons were applied by several coaches to their teams in the National Football League in the United States.
Built to Last: Successful Habits of Visionary Companies
Built to Last: Successful Habits of Visionary Companies is a book written by Jim Collins and Jerry I. Porras. It outlines the results of a six-year research project exploring what leads to enduringly great companies. The first edition of the book was published on October 26, 1994 by HarperBusiness.
Company of One
Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business. Not as a freelancer who only gets paid on a per piece basis, and not as an entrepreneurial start-up that wants to scale as soon as possible, but as a small business that is deliberately committed to staying that way. By staying small, one can have freedom to pursue more meaningful pleasures in life, and avoid the headaches that result from dealing with employees, long meetings, or worrying about expansion. Company of One introduces this unique business strategy and explains how to make it work for you, including how to generate cash flow on an ongoing basis.
Flip the Script
These days, it’s just not enough to make a great pitch. Over decades of being marketed, pitched, sold (and lied) to, we’ve grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we’re told what to think, our defences go up.
That’s why Oren Klaff, bestselling author of Pitch Anything, has devised a new approach to persuasion based on a simple insight: everyone trusts their own ideas. Instead of pushing your idea on your buyer, guide them to discover it on their own and they will get excited about it. They’ll buy in and feel good about the chance to work with you. In Flip the Script, Klaff breaks down this insight into a series of actionable steps
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration is a 2014 book, written by Amy Wallace and Edwin Catmull, about managing creativity.
Barking Up the Wrong Tree
Much of the advice we’ve been told about achievement is logical, earnest…and downright wrong. In Barking Up the Wrong Tree, Eric Barker reveals the extraordinary science behind what actually determines success and most importantly, how anyone can achieve it. You’ll learn.
Blue Ocean Strategy
Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book.
They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The book presents analytical frameworks and tools to foster an organization’s ability to systematically create and capture “blue oceans”—unexplored new market areas. An expanded edition of the book was published in 2015, while a sequel entitled Blue Ocean Shift was published in 2017.
Made to Stick
Made to Stick: Why Some Ideas Survive and Others Die is a book by brothers Chip and Dan Heath published by Random House on January 2, 2007. The book continues the idea of “stickiness” popularized by Malcolm Gladwell in The Tipping Point, seeking to explain what makes an idea or concept memorable or interesting. A similar style to Gladwell’s is used, with a number of stories and case studies followed by principles.
The stories range from urban legends, such as the “Kidney Heist” in the introduction; to business stories, as with the story of Southwest Airlines, “the low price airline”; to inspirational, personal stories such as that of Floyd Lee, a passionate mess hall manager. Each chapter includes a section entitled “Clinic”, in which the principles of the chapter are applied to a specific case study or idea to demonstrate the principle’s application.
Epic Content Marketing
Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability.
Shoe Dog is a memoir by Nike co-founder Phil Knight. The memoir chronicles the history of Nike from its founding as Blue Ribbon Sports and its early challenges to its evolution into one of the world’s most recognized and profitable companies. It also highlights certain parts of Phil Knight’s life.
Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.”In July 2018, Netflix announced a biopic adaptation, written by Ed Wood writers Scott Alexander and Larry Karaszewski and produced by Knight and 5-time Oscar nominee Frank Marshall.
Loopholes of Real Estate
High Output Management
The president of Silicon Valley’s Intel Corporation sets forth the three basic ideas of his management philosophy and details numerous specific techniques to increase productivity in the manager’s work and that of his colleagues and subordinates
The Innovator's Dilemma
The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail, first published in 1997, is the best-known work of the Harvard professor and businessman Clayton Christensen. It expands on the concept of disruptive technologies, a term he coined in a 1995 article Disruptive Technologies: Catching the Wave. It describes how large incumbent companies lose market share by listening to their customers and providing what appears to be the highest-value products, but new companies that serve low-value customers with poorly developed technology can improve that technology incrementally until it is good enough to quickly take market share from established business. Christensen recommends that large companies maintain small, nimble divisions that attempt to replicate this phenomenon internally to avoid being blindsided and overtaken by startup competitors.
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.
Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
The E-Myth Revisited will help you grow your business in a productive, assured way.
The Effective Executive
Peter F. Drucker was widely regarded as “the dean of this country’s business and management philosophers” (Wall Street Journal). In this concise and brilliant work, he looks to the most influential position in management—the executive.
The measure of the executive, Drucker reminds us, is the ability to “get the right things done.” This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence, imagination, and knowledge may all be wasted in an executive job without the acquired habits of mind that mold them into results.
4 Diciplines of Execution
By the time it finally disappeared, it’s likely no one even noticed. What happened? The “whirlwind” of urgent activity required to keep things running day-to-day devoured all the time and energy you needed to invest in executing your strategy for tomorrow! The 4 Disciplines of Execution can change all that forever. The 4 Disciplines of Execution (4DX) is a simple, repeatable, and proven formula for executing on your most important strategic priorities in the midst of the whirlwind. By following The 4 Disciplines: leaders can produce breakthrough results, even when executing the strategy requires a significant change in behavior from their teams. 4DX is not theory. It is a proven set of practices that have been tested and refined by hundreds of organizations and thousands of teams over many years. When a company or an individual adheres to these disciplines, they achieve superb results-regardless of the goal. 4DX represents a new way of thinking and working that is essential to thriving in today’s competitive climate. Simply put, this is one book that no business leader can afford to miss. Book jacket.
No matter your goals, Atomic Habits offers a proven framework for improving–every day. James Clear, one of the world’s leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.
If you’re having trouble changing your habits, the problem isn’t you. The problem is your system. Bad habits repeat themselves again and again not because you don’t want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you’ll get a proven system that can take you to new heights.
Data is fundamental to the modern world. From economic development, to healthcare, to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, because it treats men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this bias, in time, money, and often with their lives.
High Growth Handbook
Well known technology executive and angel investor Elad Gil has worked with high growth tech companies like Airbnb, Twitter, Google, Instacart, Coinbase, Stripe, and Square as they’ve grown from small companies into global brands. Across all of these break-out companies, a set of common patterns has evolved into a repeatable playbook that Gil has codified in High Growth Handbook. Covering key topics including the role of the CEO, managing your board, recruiting and managing an executive team, M&A, IPOs and late stage funding rounds, and interspersed with over a dozen interviews with some of the biggest names in Silicon Valley including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups. In what Reid Hoffman, cofounder of LinkedIn and co-author of the #1 NYT bestsellers The Alliance and The Startup of You calls “a trenchant guide,” High Growth Handbook is the playbook for turning a startup into a unicorn.
The Power of Full Engagement
We live in digital time. Our pace is rushed, rapid-fire, and relentless. Facing crushing workloads, we try to cram as much as possible into every day. We’re wired up, but we’re melting down. Time management is no longer a viable solution. As bestselling authors Jim Loehr and Tony Schwartz demonstrate in this groundbreaking book, managing energy, not time, is the key to enduring high performance as well as to health, happiness, and life balance. The Power of Full Engagement is a highly practical, scientifically based approach to managing your energy more skillfully both on and off the job by laying out the key training principles and provides a powerful, step-by-step program that will help you to
High Performance Habits
High Performance Habits makes it clear that by building up positive habits you can make a huge change in your life. It is harder than you might think but making a daily effort to incorporate each of the six habits recommended by Brendon Burchard will be the start of your self-growing period. Do you want to be extraordinary? Do you desire more than anything else to be capable of reaching the peak of the professional world? If your answer is Yes to any of the above questions, this book is for you.
Ready Player One
Ready Player One is a 2011 science fiction novel, and the debut novel of American author Ernest Cline. The story, set in a dystopia in 2045, follows protagonist Wade Watts on his search for an Easter egg in a worldwide virtual reality game, the discovery of which would lead him to inherit the game creator’s fortune. Cline sold the rights to publish the novel in June 2010, in a bidding war to the Crown Publishing Group (a division of Random House). The book was published on August 16, 2011. An audiobook was released the same day; it was narrated by Wil Wheaton, who was mentioned briefly in one of the chapters.Ch. 20 In 2012, the book received an Alex Award from the Young Adult Library Services Association division of the American Library Association and won the 2011 Prometheus Award.A film adaptation, screenwritten by Cline and Zak Penn and directed by Steven Spielberg, was released on March 29, 2018. A sequel novel, Ready Player Two, was released on November 24, 2020, although to a less positive reception compared to its predecessor.
High Performance reveals the methods the world’s most remarkable athletes, coaches and entrepreneurs use to excel.
From taking responsibility for your situation to finding your ‘trademark behaviours’, thinking flexibly to crafting a high performance culture, Jake Humphrey and Professor Damian Hughes identify the eight crucial steps to becoming the best ‘you’ possible.
No Rules Rules
These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail order service into a streaming superpower – with 190 million fervent subscribers and a market capitalisation that rivals the likes of Disney.
The Technology Trap
From the Industrial Revolution to the age of artificial intelligence, The Technology Trap takes a sweeping look at the history of technological progress and how it has radically shifted the distribution of economic and political power among society’s members. As Carl Benedikt Frey shows, the Industrial Revolution created unprecedented wealth and prosperity over the long run, but the immediate consequences of mechanization were devastating for large swaths of the population. Middle-income jobs withered, wages stagnated, the labor share of income fell, profits surged, and economic inequality skyrocketed. These trends, Frey documents, broadly mirror those in our current age of automation, which began with the Computer Revolution.
The Untethered Soul
Whether this is your first exploration of inner space, or you’ve devoted your life to the inward journey, this book will transform your relationship with yourself and the world around you. You’ll discover what you can do to put an end to the habitual thoughts and emotions that limit your consciousness. By tapping into traditions of meditation and mindfulness, author and spiritual teacher Michael A. Singer shows how the development of consciousness can enable us all to dwell in the present moment and let go of painful thoughts and memories that keep us from achieving happiness and self-realization.
The Wright Brothers (book)
The Wright Brothers is a 2015 non-fiction book written by the popular historian David McCullough and published by Simon & Schuster. It is a history of the American inventors and aviation pioneers Orville and Wilbur Wright. The book was on The New York Times Non-Fiction Best Sellers list for seven weeks in 2015.
Crossing the Chasm
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start up period.
Setting the Table
The bestselling business book from award-winning restauranteur Danny Meyer, of Union Square Cafe, Gramercy Tavern, and Shake Shack
Seventy-five percent of all new restaurant ventures fail, and of those that do stick around, only a few become icons. Danny Meyer started Union Square Cafe when he was 27, with a good idea and hopeful investors. He is now the co-owner of a restaurant empire. How did he do it? How did he beat the odds in one of the toughest trades around? In this landmark book, Danny shares the lessons he learned developing the dynamic philosophy he calls Enlightened Hospitality. The tenets of that philosophy, which emphasize strong in-house relationships as well as customer satisfaction, are applicable to anyone who works in any business. Whether you are a manager, an executive, or a waiter, Danny’s story and philosophy will help you become more effective and productive, while deepening your understanding and appreciation of a job well done.
Setting the Table is landmark a motivational work from one of our era’s most gifted and insightful business leaders.
The War of Art (book)
The War of Art is a 2002 non-fiction book written by American author Steven Pressfield. The book highlights the forms of resistance faced by artists, entrepreneurs, athletes, and others who are trying to break through creative barriers. The book was followed by Do the Work in 2011.
Ali Tamaseb has spent thousands of hours manually amassing what may be the largest dataset ever collected on startups, comparing billion-dollar startups with those that failed to become one—30,000 data points on nearly every factor: number of competitors, market size, the founder’s age, his or her university’s ranking, quality of investors, fundraising time, and many, many more. And what he found looked far different than expected. Just to mention a few:
This book contains everything you need to develop a solid understanding of the various dimensions of diversity and the biases that arise from them. Poornima provides us with the tools needed to address our biases, have inclusive conversations and be an active ally of inclusion. Whether you are an individual employee, team manager, or CEO, Diversifying Diversity is your guide to active allyship in the workplace.
The One Thing (book)
The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results (stylized The ONE Thing) is a non-fiction self-help book written by authors and real estate entrepreneurs Gary W. Keller and Jay Papasan. The book discusses the value of simplifying one’s workload by focusing on the one most important task in any given project. The book has appeared on the bestseller lists of The New York Times, The Wall Street Journal, USA Today, and Amazon.com. It was first published by Bard Press on April 1, 2013.
The Myth of Excellence
Based on exhaustive research, The Myth of Excellence provides conclusive evidence of the futility of trying to be excellent in all aspects of a commercial transaction—price, product, access, experience, and service. Instead, the strategy for your products and services should be to dominate on one element, differentiate on a second, and be at industry par (i.e., average) on the rest. Yes, it is okay to be average as long as your customers know specifically where and how you are superior and world-class.
The End of Power
The End of Power: From Boardrooms to Battlefields and Churches to States, Why Being in Charge Isn’t What It Used to Be, written by Moisés Naím, discusses the decline of power in established leaders and institutions.
The Personal MBA
An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don’t want to work for a consulting firm or an investment bank, the chances are it simply isn’t worth it. Josh Kaufman is the rogue professor of modern business education. Feted by everyone from the business media to influential business writers including Seth Godin and David Allen, he’s torn up the rulebook and given thousands of people worldwide the tools to teach themselves everything they need to know about business. The Personal MBA teaches simple mental models that help students understand every subject that’s key to commercial success. From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this bestselling title distils everytyhing you need to know to take on the MBA graduates and win. This book gives you everything you need to transform your business, your career or your working life forever.
No Filter: The Inside Story of Instagram takes you behind-the-scenes of how Instagram defied the odds to become one of the most culturally defining apps of the decade. Award-winning technology reporter Sarah Frier draws upon deep sources and unprecedented exclusive access to explain how Instagram’s founders overcame skeptics, marrying art and technology, to hook the public on visual storytelling. Initially convincing artisans to join, Instagram then expanded with its popularity, creating an entire industry of digital influencers, now worth tens of billions of dollars. From the Pope to the Kardashians, No Filter tells the captivating story of how Instagram created a new industry while changing your life. Meanwhile the founders made the gut-wrenching decision to sell the company to Facebook. For most companies, that would be the end of the story, but for Instagram, it’s only the beginning. Watch as the social media giant’s “move fast and break things” ethos clashes with Instagram’s curated, simplified, cautious approach. As Instagram becomes more successful, its relationship with Mark Zuckerberg and the rest of Facebook’s leadership becomes more tense just as Facebook is embroiled in public crisis after crisis. Frier unearths the details that lead to the founders’ departure, bringing the reader into dramatic moments so far unknown to the public, and even to employees. No Filter reveals how Instagram has fundamentally changed the way we communicate, shop, eat, travel, and live, reprogramming our lives and culture.
With deep and exclusive reporting, across hundreds of interviews, New York Times Silicon Valley journalist Cade Metz brings you into the rooms where these questions are being answered. Where an extraordinarily powerful new artificial intelligence has been built into our biggest companies, our social discourse, and our daily lives, with few of us even noticing.
Long dismissed as a technology of the distant future, artificial intelligence was a project consigned to the fringes of the scientific community. Then two researchers changed everything. One was a sixty-four-year-old computer science professor who didn’t drive and didn’t fly because he could no longer sit down—but still made his way across North America for the moment that would define a new age of technology. The other was a thirty-six-year-old neuroscientist and chess prodigy who laid claim to being the greatest game player of all time before vowing to build a machine that could do anything the human brain could do.
They took two very different paths to that lofty goal, and they disagreed on how quickly it would arrive. But both were soon drawn into the heart of the tech industry. Their ideas drove a new kind of arms race, spanning Google, Microsoft, Facebook, and OpenAI, a new lab founded by Silicon Valley kingpin Elon Musk. But some believed that China would beat them all to the finish line.
The 22 immutable laws of marketing
This book is much interesting and good for those who are new in freelancing. This book is recommended for the freelancer. The world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity.
Race After Technology
Race After Technology: Abolitionist Tools for the New Jim Code is a 2019 American book focusing on a range of ways in which social hierarchies, particularly racism, are embedded in the logical layer of internet-based technologies. It won the 2020 Oliver Cox Cromwell Book Prize, 2020 Brooklyn Public Library Literary Award for Nonfiction, and Honorable Mention for the 2020 Communication, Information Technologies, and Media Sociology Book Award, and has been widely reviewed.
Start with Why
Start with Why: How Great Leaders Inspire Everyone to Take Action is a book by Simon Sinek.
From the development of the U-2 to the Stealth fighter, Skunk Works is the true story of America’s most secret and successful aerospace operation. As recounted by Ben Rich, the operation’s brilliant boss for nearly two decades, the chronicle of Lockheed’s legendary Skunk Works is a drama of Cold War confrontations and Gulf War air combat, of extraordinary feats of engineering and human achievement against fantastic odds. Here are up-close portraits of the maverick band of scientists and engineers who made the Skunk Works so renowned. Filled with telling personal anecdotes and high adventure, with narratives from the CIA and from Air Force pilots who flew the many classified, risky missions, this book is a riveting portrait of the most spectacular aviation triumphs of the twentieth century.
The Hard Thing About Hard Things
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.
While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.
Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.
The Lean Startup
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses is a book by Eric Ries describing his proposed lean startup strategy for startup companies.Ries developed the idea for the lean startup from his experiences as a startup advisor, employee, and founder. Ries attributes the failure of his first startup, Catalyst Recruiting, to not understanding the wants of their target customers and focusing too much time and energy on the initial product launch.After Catalyst, Ries was a senior software engineer with There, Inc., which had a failed expensive product launch. Ries sees the error in both cases as “working forward from the technology instead of working backward from the business results you’re trying to achieve.”Instead, Ries argues that to build a great company, one must begin with the customers in the form of interviews and research discovery. Building an MVP (Minimum viable product) and then testing and iterating quickly results in less waste and a better product market fit. Ries also recommends using a process called the Five Whys, a technique designed to reach the core of an issue.
Companies cited in the book as practising Ries’s ideas include Alphabet Energy of California.
Later more organizations have adopted the processes, including Dropbox, Wealthfront, and General Electric.
Never Split the Difference
A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations—whether in the boardroom or at home.
After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles—counterintuitive tactics and strategies—you too can use to become more persuasive in both your professional and personal life.
Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.
Can't Hurt Me
For David Goggins, childhood was a nightmare — poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a U.S. Armed Forces icon and one of the world’s top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events, inspiring Outside magazine to name him “The Fittest (Real) Man in America.”
Let My People Go Surfing
The Compound Effect
As the central curator of the success media industry for over 25 years, author Darren Hardy has heard it all, seen it all, and tried most of it. This book reveals the core principles that drive success. The Compound Effect contains the essence of what every superachiever needs to know, practice, and master to obtain extraordinary success. Inside you will find strategies on:
How to win–every time! The No. 1 strategy to achieve any goal and triumph over any competitor, even if they’re smarter, more talented or more experienced.Eradicating your bad habits (some you might be unaware of!) that are derailing your progress.Painlessly installing the few key disciplines required for major breakthroughs.The real, lasting keys to motivation–how to get yourself to do things you don’t feel like doing.Capturing the elusive, awesome force of momentum. Catch this, and you’ll be unstoppable.The acceleration secrets of superachievers. Do they have an unfair advantage? Yes, they do, and now you can too!
If you’re serious about living an extraordinary life, use the power of The Compound Effect to create the success you desire. Begin your journey today!
Superforecasting: The Art and Science of Prediction
Superforecasting: The Art and Science of Prediction is a book by Philip E. Tetlock and Dan Gardner released in 2015. It details findings from The Good Judgment Project.
How Brands Grow
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
In Essentialism, Greg McKeown, CEO of a Leadership and Strategy agency in Silicon Valley who has run courses at Apple, Google and Facebook, shows you how to achieve what he calls the disciplined pursuit of less. Being an Essentialist is about a disciplined way of thinking. It means challenging the core assumption of âe~We can have it allâe(tm) and âe~I have to do everythingâe(tm) and replacing it with the pursuit of âe~the right thing, in the right way, at the right time’.
How I Almost Blew It
There’s never been a better time to be an entrepreneur. The market is flush with capital, and the internet and emerging technologies have lowered costs and nearly levelled the playing field. The Indian digital ecosystem is ready to explode. The romance of the start-up story fills media column inches.