OTT Platforms in India are becoming increasingly popular as the demand for digital content increases. With the growth of the internet and smartphone penetration, streaming services are taking off in India. Many of the major international players such as Netflix, Prime Video, Disney+ Hotstar, ZEE5, SonyLIV, and many more are now available in India. These services offer a wide range of content from Hollywood, Bollywood, regional films, and web series.
Addatimes is an Indian on-demand video streaming platform, owned and maintained by Addatimes Media Private Limited, launched on 15 June 2016.
aha is an Indian subscription video on-demand and over-the-top streaming service which offers Telugu and Tamil-language content. It is owned by Arha Media & Broadcasting Private Limited, a joint venture by Geetha Arts and My Home Group.The service was soft launched on 25 January 2020 and launched officially on 25 March 2020, coinciding with Telugu New Year (Ugadi).
ALTBalaji is an Indian subscription based video on demand platform which is a wholly owned subsidiary of Balaji Telefilms Ltd. Launched on 16 April 2017, ALTBalaji is the group’s foray into the digital entertainment sphere to create original OTT content.
Amazon Prime Video
Amazon Prime Video, also known simply as Prime Video, is an American subscription video on-demand over-the-top streaming and rental service of Amazon offered as a standalone service or as part of Amazon’s Prime subscription. The service primarily distributes films and television series produced by Amazon Studios and MGM Holdings or licensed to Amazon, as Amazon Originals, with the service also hosting content from other providers, content add-ons, live sporting events, and video rental and purchasing services.
Operating worldwide, the service may require a full Prime subscription to be accessed. In countries such as the United States, United Kingdom, and Germany, the service can be accessed without a full Prime subscription, whereas in Australia, Canada, France, India, Turkey, and Italy, it can only be accessed through a dedicated website. Prime Video additionally offers a content add-on service in the form of channels, called Amazon Channels, or Prime Video Channels, which allow users to subscribe to additional video subscription services from other content providers within Prime Video.Launched on September 7, 2006, as Amazon Unbox in the United States, the service grew with an expanding library, and added the Prime Video membership upon the development of the Prime subscription. It was then renamed as Amazon Instant Video on Demand. After acquiring the UK-based streaming and DVD-by-mail service LoveFilm in 2011, Prime Video was added to the Prime subscription in the United Kingdom, Germany and Austria in 2014, available on a monthly subscription of £/€7.99 per month, continuing the plan of LoveFilm Instant. The service was previously available in Norway, Denmark, and Sweden in 2012, but was discontinued in 2013. On April 18, 2016, Amazon split Prime Video from Amazon Prime in the US for $8.99 per month.On December 14, 2016, Prime Video launched worldwide (except for Mainland China, Cuba, Iran, North Korea and Syria) expanding its reach beyond the United States, United Kingdom, Germany, Austria, and Japan. Among the new territories, the service was included with Prime in Belgium, Brazil, Canada, France, India, Ireland, Italy, Poland, Turkey and Spain, while for all other countries, it was made available for a monthly promotional price of $/€2.99 per month for the first six months and $/€5.99 per month thereafter.
Apple TV+ is an American subscription streaming service owned and operated by Apple Inc. Launched on November 1, 2019, it offers a selection of original production film and television series called Apple Originals. The service was announced during the Apple Special Event of March 2019, where entertainers from Apple TV+ projects appeared on-stage, among them Jennifer Aniston, Oprah Winfrey and Steven Spielberg.The service can be accessed through Apple’s website and through the Apple TV app, which has gradually become available for many Apple devices and some major competing streaming devices, including some smart TV models and video-game consoles. Apple plans to expand the services’ availability, and there are workarounds for subscribers whose device is not presently supported. Access is included in the Apple One subscription bundle. Most of the content is available in Dolby Vision profile 5 and Atmos.
Upon its debut, Apple TV+ was available in about 100 countries, fewer than the reported target of 150. A number of countries were excluded from service despite other Apple products being available. Commentators noted that the fairly wide initial reach of the service offered Apple an advantage over other recently launched services such as Disney+, and that because Apple distributes its own content through the service instead of distributing licensed third-party content (as, for example, Hulu does) it will not be limited by licensing issues during its expansion.By early 2020, Apple TV+ had poor growth and low subscriber numbers relative to competing services. In the middle of that year, Apple began to license older television programs and films, attempting to stay competitive with other services, attract and retain a viewership for its original content, and convert into subscribers users who were trialling the service.The service has become the home to critically-acclaimed content: between September 2021 and March 2022, Apple TV+ netted a Primetime Emmy Award for Outstanding Comedy Series with Ted Lasso and the Academy Award for Best Picture with CODA, whose win marked the first Best Picture win for a film distributed by a streaming service.Apple TV+ (along with the simultaneously announced a-la-carte premium-video subscription aggregation service Apple TV Channels) is part of a concerted effort by Apple to expand its service revenues.
Arre (stylized as Arré) is an Indian OTT platform based in Mumbai. It produces and publishes videos, audio series, web series, documentaries, text and doodles through its online channel. Founded by former Network 18 and TV 18 executives B. Sai Kumar, Ajay Chacko, and Sanjay Ray Chaudhari, it is a content-based startup and was launched in April 2016.
Asianet Mobile TV
Asianet Mobile TV + is the over-the-top content segment of Asianet Satellite Communications Ltd. A S C L partnered with Xperio Labs to develop the service in 2015. Asianet is the first MSO in India to launch an OTT service. The company is currently headquartered in Thiruvananthapuram, Kerala.
BIGFlix is a Reliance Entertainment owned movie on demand service in 2008. It is India’s first movie on demand service. It allows users to stream or download movies at any time. It generates its revenues from subscription fees and does not rely on advertisements.
BIGFlix terms itself as a user’s ‘Personal Blockbuster Theatre’.
The portal offers a wide array of films, movie trailers, and reviews, on and about Indian entertainment. Movies are available in different genres like action, comedy, drama, romance etc., and cater to several Indian languages like Hindi, Telugu, Tamil, and Bengali.The movies are streamed without any advertisements in between, and are of high definition, with an option to unsubscribe at any time.
Discovery+ (pronounced “Discovery Plus”; stylized as discovery+) is an American streaming service owned by Warner Bros. Discovery. The service focuses on factual programming drawn from the libraries of Discovery’s main channel brands, as well as original series (including spin-offs of programs from Discovery’s networks), and other acquired content.
It was first launched in India on March 23, 2020. It launched in the United States on January 4, 2021, and replaced Discovery’s Dplay and Eurosport Player services in Europe the next day. As of March 31, 2022, Discovery+ has 24 million subscribers.Discovery+ became a sister service to WarnerMedia’s HBO Max following their merger in April 2022. The two services are expected to merge in spring 2023.
Disney+ Hotstar (also known as Hotstar) is an Indian brand of subscription video on-demand over-the-top streaming service owned by Novi Digital Entertainment of Disney Star and operated by Disney Media and Entertainment Distribution, both divisions of The Walt Disney Company.
The brand was first introduced as Hotstar for a streaming service carrying content from Disney Star’s local networks, including films, television series, live sports, and original programming, as well as featuring content licensed from third-parties such as HBO and Showtime among others. Amid the significant growth of mobile broadband in India, Hotstar quickly became the dominant streaming service in the country.
Following the acquisition of Star India’s parent company 21st Century Fox by Disney in 2019, Hotstar was integrated with the company’s new global streaming brand Disney+ as ‘Disney+ Hotstar’ in April 2020. The co-branded service added Disney+ original programming, and films and television series from its main content brands of Walt Disney Studios, Pixar, Marvel Studios, Lucasfilm, and National Geographic alongside the domestic and third-party content already carried on the platform.
Outside of India, the Disney+ Hotstar service also operates in Indonesia, Malaysia, and Thailand, where it similarly combines entertainment content licensed from local, third-party studios, with the larger Disney+ library. Disney+ Hotstar is also expected to launch in Vietnam in early 2023. In Singapore, Canada, and the United Kingdom, Hotstar operates as a streaming service targeting overseas Indians, focusing on Disney Star’s domestic entertainment and sports content; Disney+ operates as a standalone service in these markets. In 2021, Disney announced that it would discontinue the U.S. version of Hotstar in November 2021, in favor of adding its content to the domestic Hulu and ESPN+ services instead.
dittoTV was a video-on-demand platform launched in 2012, from the digital arm of Zee Entertainment Enterprises Limited (ZEE), Zee Digital Convergence Limited. The service was integrated with ZEE5 on 15 February 2018. It was India’s most popular over-the-top media services TV distribution platform offering LIVE TV and Catch Up Content to end consumers on their mobile phones, tablets, laptops, desktops, entertainment boxes and connected TVs.dittoTV was available across the globe in all international markets like the United States (currently unavailable), United Kingdom, United Arab Emirates, New Zealand, Australia and others. dittoTV hosted 100+ Live TV channels.
dittoTV offered features such as an electronic programme guide, a content recommendation engine, & multi currency payment option all of which was integral to enhancing the user experience.
Eros Now is an Indian subscription-based over-the-top, video on-demand entertainment and media platform, launched in 2012. It is owned and controlled by Eros Digital, the Indian digital media management arm of the Indian-American multinational media company Eros Media World. The network offers media streaming and video-on-demand services.
Hayu (stylized as hayu. and pronounced “hey U” HAY-yoo) is a subscription-based video streaming service owned by NBCUniversal, a division of Comcast, introduced in 2016. Hayu is available in the United Kingdom, Ireland, India, Italy, Albania, Australia, Denmark, Iceland, Sweden, Norway, Finland, Canada, the Netherlands, Belgium, Luxembourg, Hong Kong, Philippines, Spain, Germany, Singapore, Portugal and Poland. The service features on demand reality television episodes of series premiering day-and-date (or day-after) as the US, mainly programming originally aired by NBCU’s networks Bravo and E!.
Hoichoi is an Indian subscription video on-demand and over-the-top streaming service, owned and maintained by SVF Entertainment Pvt Ltd with headquarters in Kolkata, India. It was launched on 20 September 2017. Hoichoi is currently available for Android, iOS, Apple TV, Amazon Fire TV, Android TV, Roku. Mi TV, LG Smart TV and Tizen. It is the first OTT platform from West Bengal focusing exclusively on Bengali language content, worldwide. The name Hoichoi means excitement.
Hooq (stylised in all caps, pronounced like hook) was a Singaporean video on demand streaming service. It was a joint-venture of Singtel, Sony Pictures and Warner Bros., with presence in the Philippines, Thailand, India, Indonesia, and Singapore. Hooq filed for liquidation on 27 March 2020, and shut down on 30 April 2020. Its assets were acquired by Coupang.
Hungama Digital Media is an Indian digital entertainment company, headquartered in Mumbai, India. The company was first launched in 1999 by Ashish Kacholia, Hiren Ved, Lashit Sanghvi, Rakesh Jhunjhunwala, and Neeraj Roy as an online promotions agency. The company has since grown to also serve as an aggregator, developer, publisher, and distributor of Bollywood and Asian entertainment.The company first launched in 1999 as “Hungama.com”, a promotional marketing portal. In 2000 the company acquired Indiafm and in the following years began to work marketing campaigns for companies such as Coca-Cola and Nike. In 2007 Hungama launched their gaming portal and in 2009, the company re-launched their website and company name, changing it to Hungama Digital Media Entertainment Pvt. Ltd. In 2012 Hungama Digital Media Entertainment launched Artist Aloud!, a digital platform for artists and independent music fans. It won a gold award for Best Digital Communications Campaign from the Promotion Marketing Awards of Asia (2009).
JioTV is an Indian streaming television service, owned by Jio Platforms, a subsidiary of Reliance Industries Limited. JioTV is a live TV channel streaming platform. JioTV has over 950+ channels.
JioCinema is an Indian subscription video on-demand and over-the-top streaming service, owned by Viacom 18, a subsidiary of TV18. Launched on 5 September 2016, JioCinema’s content library includes films, television shows, web series, music videos, documentaries and sports. After the successful merger with Viacom 18 in September 2022, Viacom18 shifted all its sporting content from Voot to JioCinema making it the digital sporting destination of the network. The mobile app is available for Android and iOS devices.
Klikk is an Indian subscription video on-demand and over-the-top streaming service, owned and managed by Angel Television Pvt. Ltd. popularly known as “Angel Video” and Angel Digital”. Klikk was officially launched on 10th November 2020 worldwide and is currently available on Web, Android, iOS, Amazon Fire TV, Xiaomi, Mi TV, and many more platforms. It has also tied- up with various leading telecom, Multiple-system operators (MSOs), and content players to stay ahead of the curve. We are here to celebrate the Bengali entertainment achieve of all time., “Amar OTT Amar Bhasay”.
MX Player is an Indian video streaming and video on demand platform developed by MX Media & Entertainment (formerly J2 Interactive). It has over 280 million users globally. The platform currently operates on an ad-supported model and has a streaming library of over 150,000 hours in 11 languages. It is available on iOS, Android and the web.
In 2018, Times Internet acquired a majority stake in MX Player for $140 million.In October 2019, MX Player raised $110.8 million in an investment led by Chinese conglomerate Tencent.
ManoramaMAX is an Indian subscription video on-demand and over-the-top streaming service, owned and operated by MM TV Ltd. It was launched on 1 September 2019 by Mammen Mathew, Chief Editor and Managing Director of Malayala Manorama Group at Kottayam, Kerala.
The app combines the offerings of Mazhavil Manorama and Manorama News. It is an on-demand video streaming platform providing entertainment and news exclusively in Malayalam language. ManoramaMAX is currently available on Web, Android, iOS,LG Smart TV (WebOS), Samsung TV (Tizen) and Google Chromecast.
Mubi (; stylized as MUBI; The Auteurs before 2010) is a global curated film streaming platform, production company and film distributor. Mubi produces and theatrically distributes films by emerging and established filmmakers, which are exclusively available on its platform. Additionally, it publishes Notebook, a film criticism and news publication, and provides weekly cinema tickets to selected new-release films through Mubi Go.
Mubi’s streaming platform is available in over 190 countries on the web, Android TV, Chromecast, Roku devices, PlayStation, Amazon Fire TV, Apple TV, and LG and Samsung Smart TVs, as well as on mobile devices including iPhone, iPad and Android.
Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a film and television series library through distribution deals as well as its own productions, known as Netflix Originals.
As of January 2023, Netflix had over 230 million subscribers worldwide, including 74.3 million in the United States and Canada; 76.7 million in Europe, the Middle East and Africa, 41.7 million in Latin America and 38 million in the Asia-Pacific region. It is available worldwide aside from Mainland China, Syria, North Korea, and Russia. Netflix has played a prominent role in independent film distribution, and it is a member of the Motion Picture Association.
Netflix can be accessed via web browsers or via application software installed on smart TVs, set-top boxes connected to televisions, tablet computers, smartphones, digital media players, Blu-ray players, video game consoles and virtual reality headsets on the list of Netflix-compatible devices. It is available in 4K resolution. In the United States, the company provided Digital Video Disc (DVD) and Blu-ray rentals delivered individually via the United States Postal Service from regional warehouses.Netflix initially both sold and rented DVDs by mail, but the sales were eliminated within a year to focus on the DVD rental business. In 2007, Netflix introduced streaming media and video on demand. The company expanded to Canada in 2010, followed by Latin America and the Caribbean. Netflix entered the film and television production industry in 2013, debuting its first series House of Cards. In January 2016, it expanded to an additional 130 countries and then operated in 190 countries.
The company is ranked 115th on the Fortune 500 and 219th on the Forbes Global 2000. It is the second largest entertainment/media company by market capitalization as of February 2022. In 2021, Netflix was ranked as the eighth-most trusted brand globally by Morning Consult. During the 2010s, Netflix was the top-performing stock in the S&P 500 stock market index, with a total return of 3,693%.Netflix is headquartered in Los Gatos, California, in Santa Clara County, with the two CEOs, Greg Peters and Ted Sarandos, split between Los Gatos and Los Angeles, respectively. It also operates international offices in Asia, Europe and Latin America including in Canada, France, Brazil, the Netherlands, India, Italy, Japan, Poland, South Korea and the United Kingdom. The company has production hubs in Los Angeles, Albuquerque, London, Madrid, Vancouver and Toronto. Compared to other distributors, Netflix pays more for TV shows up front, but keeps more “upside” (i.e. future revenue opportunities from possible syndication, merchandising, etc.) on big hits.
CineMan Productions is an Indian film production and distribution company established by Abhishek Jain, Mikhil Musale, and Anish Shah. It was founded in 2010.
Shemaroo Entertainment Ltd. is an Indian content creator, aggregator and distributor, specifically in the media and entertainment industry. It was founded by Buddhichand Maroo in 1962 as a book circulating library under the name Shemaroo and set up India’s first video rental business in 1979. The company went national after it began content distribution in 1987, became aggregators and bought rights to movies for home video.Currently, the brand has a collection of more than 3700 movie titles in multiple Indian languages and offers services to customers in more than 30 countries, including US, UK, Singapore, UAE and Australia.The company’s partners for content distribution include Amazon Prime Video, Netflix, YouTube, iTunes, Reliance Jio, Vodafone, Tata Sky, Dd free dish, DishTV (through one of its active service channels ‘Evergreen Classics Active) etc. Shemaroo has offices in Mumbai, New Delhi and New Jersey.
SonyLIV is an Indian over-the-top freemium streaming platform owned by Culver Max Entertainment. SonyLIV was introduced in 2013 as the first OTT service in India. As a streaming service, it is carrying content from its local networks, including films, television series, live sports matches and original programming, and also featuring content licensed from third-parties in India such as Lionsgate and ITV among others. Since 2020, SonyLIV has taken more of an active role as producer and distributor for both films and television series, and to that end, offers a variety of original programming content through its online library.
Spuul offers over-the-top content across web, mobile/tablets (iOS, Android), smart TVs, and Chromecast to stream and download feature-length movies, short films, and TV shows in Hindi, Punjabi, Tamil, Malayalam, Telugu, and other Indian regional languages. The service is available worldwide.
As of 2018, Spuul has also incorporated Live Indian, Nepali, Bangladeshi and Pakistani TV Channels in their offering while also providing users with an option to DVR and watch the earlier aired episodes of the shows.
As of early 2016, Spuul had a catalogue of over 1,000 films and TV shows, as well as partnerships across several production companies such as Yash Raj Films, Balaji Telefilms, Shemaroo Entertainment, Viacom 18, Reliance Entertainment, Phantom Films, and UTV Motion Pictures.
In addition to a large selection of free movies, Spuul offers a premium subscription option in monthly, annual and multiple smaller packages, along with pay-per-view movies.Spuul is headquartered in Singapore, with an office in Mumbai.
Spuul Blog provides news and gossip for movie buffs to read.
The Viral Fever, abbreviated to TVF, is an Indian video on demand and over-the-top streaming service and YouTube channel started by TVF Media Labs in 2010, and currently owned and operated by Contagious Online Media Network Private Limited. According to the founder Arunabh Kumar, the thought behind starting TVF was to reach out to the younger generation who seldom watch television entertainment.The Viral Fever was one of the early arrivals on the Indian digital entertainment segment with videos covering a range of topics on Indian politics, movies, lifestyle, and emerging social concepts. The Viral Fever was the pioneer of web series in India with cult hits like Permanent Roommates, TVF Pitchers and TVF Tripling.
The company runs the app and website TVFPlay to host their videos. TVF conceptualised the idea of promoting movies through the creation and distribution of original digital content. The Ishq Wala song series is one such venture.Their first web series, Permanent Roommates, debuted in 2014. It was the second most-viewed long-form web series in the world by June 2015. A second original series titled TVF Pitchers was released in June 2015. It portrays engineers at different companies who quit their jobs to create a startup company. Owing to its growing popularity, with both TVF Pitchers and Permanent Roommates being watched by millions around the globe, the company received $10 million in funding from Tiger Global in February 2016.
Sun NXT is an Indian video on demand service run by Sun TV Network. It was launched in June 2017 and has content in six languages – Tamil, Telugu, Malayalam, Kannada, Bengali, Marathi . Sun NXT app is available for Android and iOS devices, Smart TVs and other devices.
Ullu is an Over-The-Top media streaming platform, owned and maintained by Vibhu Agarwal, founder and group CEO of Ullu and Atrangii. It is currently available for Android and iOS.
Rakuten Viki is an American video streaming website. It streams videos similar to other services, but also allows users to subtitle content available in 200 languages as well as provides original programming. Headquartered in San Mateo, California, it has offices in Singapore, Tokyo, Japan, and Seoul, South Korea.The name Viki is a portmanteau of the words video and wiki, drawing on the latter company’s use of volunteers for content management. The company won the Crunchie award for best international start-up company in January 2011.
Viu (pronounced as view) is a Hong Kong-based over-the-top (OTT) video streaming provider from Viu International Ltd, a PCCW Group Company. Operated in a dual-revenue model comprising subscriptions and advertising, Viu delivers content in different genres from Asia’s top content providers with local language subtitles, as well as original production series under ‘Viu Original’ initiative.Viu is now available in 16 markets across Asia, Africa and the Middle East including Hong Kong, Singapore, Thailand, Philippines, United Arab Emirates, Bahrain, Egypt, Indonesia, Jordan, Kuwait, Malaysia, Oman, Qatar, Saudi Arabia, Myanmar and South Africa. As of December 2021 annual results, Viu had over 58.6 million monthly active users.
Voot is an Indian subscription video on-demand and over-the-top streaming service, owned by Viacom18. Launched in March 2016, it is Viacom18’s advertising-led video-on-demand platform that is available as an app for iOS, KaiOS (JioPhone) and Android users, and a website for desktop consumption. It also accessible through Amazon Fire TV, Roku (for Virgin Media and Sling TV subscribers), Apple TV, Android TV and Chromecast devices.
Voot is available only in India, United States and United Kingdom, and hosts over 40,000 hours of video content that includes shows from channels like MTV, Nickelodeon and Colors. Content is also available in multiple languages like Kannada, Marathi, Bengali, Gujarati, Odia, Telugu and Tamil.In February 2020, Voot introduces paid subscription service called Voot Select. Voot Original series are made available only to paid subscribers. Some TV shows are being streamed a day before TV for its paid subscribers. Entertainment network announced a partnership on April 27 with Bodhi Tree Systems, the content platform of media baron James Murdoch and former Disney India chief Uday Shankar, to create a TV and streaming giant.In May 2022, Paramount Global announced that Paramount+ would launch in India from Viacom18 in 2023. It is still unclear whether it will replace Voot.
Vuclip is a mobile video on demand service for emerging markets with more than 7 million subscribers per quarter in countries such as India, Indonesia, Malaysia, Thailand, Egypt and the United Arab Emirates, with rollout plans for other Southeast Asian and African markets. Vuclip brings to subscribers a catalogue of more than 1 million titles, including Bollywood and Hollywood movies, TV shows, sports, news and music videos in 25 different languages, including English, Hindi, Tamil, Telugu, Indonesian, Bahasa, Arabic and Thai.Vuclip is headquartered in Milpitas, California with a presence in Dubai, Beijing, Kuala Lumpur, Mumbai, Delhi, Jakarta, Bangkok, and Singapore.The platform can be accessed through Vuclip’s Android app as well as through its mobile website [m.vuclip.com].
YuppTV is an over-the-top (OTT) content provider for South Asian content including live television and films with recording and storage features. YuppTV allows broadcasters and content providers to reach an audience, and allows consumers to view content on up to six screens of connected TVs, STBs, PC, smartphones, tablets and game consoles.
ZEE5 is an Indian subscription video on-demand and over-the-top streaming service, run by Zee Entertainment Enterprises. It was launched in India on 14 February 2018 with content in 12 languages. The ZEE5 mobile app is available on Web, Android, iOS, Smart TVs, among other devices. ZEE5 claimed 56 million monthly active users in December 2019.
Kanccha Lannka is an aspirational OTT platform in the pursuit of disruption in the Odia entertainment industry. It is Odisha’s Premium OTT Service offering a tastefully curated bouquet of Original Web-Series and Select Films in Odia Language.