He-Man

He-Man is a superhero and the main character of the sword and sorcery Masters of the Universe franchise, which includes a toy line, several animated television series, comic books and a feature film. He-Man is characterized by his superhuman strength and in most variations, is the alter ego of Prince Adam. He-Man and his friends attempt to defend the realm of Eternia and the secrets of Castle Grayskull from the evil forces of Skeletor.
He-Man has been singled out for the homoeroticism and gay subtext surrounding his character. Many critics have taken note of his queer-coded nature and perceived homosexuality, especially in his relationships with other male characters; particularly with Skeletor. Furthermore, since his creation He-Man has achieved gay icon status and amassed an LGBT following—specifically amongst gay men—something which Mattel is aware of and receptive to; He-Man has also been noted for his sex appeal towards gay men. The queer reading of He-Man’s character and his relationship with Skeletor has also been utilized in advertisement and for charity.