No Filter

No Filter: The Inside Story of Instagram takes you behind-the-scenes of how Instagram defied the odds to become one of the most culturally defining apps of the decade. Award-winning technology reporter Sarah Frier draws upon deep sources and unprecedented exclusive access to explain how Instagram’s founders overcame skeptics, marrying art and technology, to hook the public on visual storytelling. Initially convincing artisans to join, Instagram then expanded with its popularity, creating an entire industry of digital influencers, now worth tens of billions of dollars. From the Pope to the Kardashians, No Filter tells the captivating story of how Instagram created a new industry while changing your life. Meanwhile the founders made the gut-wrenching decision to sell the company to Facebook. For most companies, that would be the end of the story, but for Instagram, it’s only the beginning. Watch as the social media giant’s “move fast and break things” ethos clashes with Instagram’s curated, simplified, cautious approach. As Instagram becomes more successful, its relationship with Mark Zuckerberg and the rest of Facebook’s leadership becomes more tense just as Facebook is embroiled in public crisis after crisis. Frier unearths the details that lead to the founders’ departure, bringing the reader into dramatic moments so far unknown to the public, and even to employees. No Filter reveals how Instagram has fundamentally changed the way we communicate, shop, eat, travel, and live, reprogramming our lives and culture.