Aston Martin Lagonda Global Holdings plc is a British independent manufacturer of luxury sports cars and grand tourers. It was founded in 1913 by Lionel Martin and Robert Bamford. Steered from 1947 by David Brown, it became associated with expensive grand touring cars in the 1950s and 1960s, and with the fictional character James Bond following his use of a DB5 model in the 1964 film Goldfinger. Their sports cars are regarded as a British cultural icon. Aston Martin has held a Royal Warrant as purveyor of motorcars to the Prince of Wales since 1982, and has over 160 car dealerships in 53 countries making it a global automobile brand. The company is traded at the London Stock Exchange and is a constituent of the FTSE 250 Index. In 2003 it received the Queen’s Award for Enterprise for outstanding contribution to international trade. The company has gone bankrupt seven times in its history.
In total, the company has 10 bases around the UK. The headquarters and main production of its sports cars and grand tourers are in a 22-hectare (55-acre) facility in Gaydon, Warwickshire, England on the site of a former RAF V Bomber airbase, adjacent to the Jaguar Land Rover Gaydon Centre. The old plant in Newport Pagnell, Buckinghamshire is the present home of the Aston Martin Works classic car department which focuses on heritage sales, service, spares and restoration operations. The 36-hectare (90-acre) factory in St Athan, Wales is the company’s newest facility, and features three converted ‘super-hangars’ from MOD St Athan. It serves as the production site of Aston Martin’s first-ever SUV the DBX, as well as future Lagonda models. The Aston Martin brand is increasingly being used, mostly through licensing, on other products including a submarine, real estate development, and aircraft.
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A luxury car is a car that provides increased levels of comfort, equipment, amenities, quality, performance, and status relative to regular cars for an increased price. The term is subjective and reflects both the qualities of the car and the brand image of its manufacturer. Luxury brands rank above premium brands, though there is no…